Is your brand heard on the playground?

  • Total circulation: 20 000
  • Estimated readership: 200 000 – 300 000
  • Frequency: Monthly
  • Launched: 1994
  • Cover price:R 23.00 (incl. VAT) 

MiniMag is so much more than a magazine – it is a guide to growing up! 

Not only do our readers benefit from a complete spectrum of educational content, which is presented using humour and vibrant artwork that appeals to all children, but MiniMag’s content also compliments school curricula and has achieved great success in the classroom as a teaching aid. Established in 1994, MiniMag is furthermore the longest-existing children’s publication in South Africa.

What makes MiniMag unique is that it targets children from all households (LSM: 1-10), between the ages of four and 16. LSM 6-10 is reached through private subscribers and retail outlets, such as Woolworths and selected CNA, ToysRUs, Reggies and Shoprite stores, while LSM 1-5 is reached using sponsorships to disadvantaged schools.

It is also for this reason, that MiniMag is not ABC rated. MiniMag is passionate about education and literacy, but sadly the children that need it most, cannot afford such “luxuries”. Over the past 18 years, MiniMag has made it a priority to find corporates that are able to sponsor magazines to disadvantaged communities, however, this market is extremely fickle and leads to constant fluctuations in MiniMag’s circulation figures.

While MiniMag is a small, independent publisher that must compete within the market to survive, our primary aim remains to instil a love for reading, stimulate creativity and broaden general knowledge in the children. At the same time, MiniMag welcomes other children’s publications in the market, as these complement our aims and ensure that the South African youth always has access to the best content.

Children benefit from reading MiniMag as it:

- Instils a love for reading
- Encourages active participation
- Stimulates creativity
- Broadens general knowledge

MiniMag is the ideal vehicle for educational bodies, corporate companies and government to reach children. More than 1000 schools are regular MiniMag subscribers.


Our Promise

MiniMag offers children of all cultural backgrounds a platform to express themselves. We strive to stimulate, entertain, educate and most of all to instill a love for reading. Active participation and creativity are a priority. MiniMag promises to always hold children’s best interest at heart.